The student of Advertising and Graphic Designing in the year 2006 Anish Sethumadhvan has won the prestigious ‘Milan Mela Logo Competition’ which was conducted by the Lowe Lintas in corporation with the West Bengal Government. The national level logo competition was organized through the online test of logo and branding competition for young graphic designers. The participants were requested to design logo for the venue of Milan Mela which was conducted by the international meeting point for events and fairs of Kolkata. It was quite an overwhelming response of getting 1300 responses among which only 10 were shortlisted and then the logo designers were called Kolkata for the final presentation.
The judges of the completion were Bengali Actor Dhritiman Chatterjee, Market Research veteran Shiloo Chadopadhyay and Creative Head of Bates India Anurag Hira. The chief guest of the completion was Mr. Nirupam Sen, Minister of Industries, West Bengal and Mr. R. Balki, Film Director and chairman of Lowe Lintas. Mr. Balki expressed his views that the logo that was designed by Anish was based on Howrah Bridge as ‘most progressive’ among all the entries. Anurag Hira one of judge of find the Logo to be “is simple and memorable, the two things that gave the Logo, a high recall value”.When we asked Anish about the concept and evolution of Logo, Anish told that, ““I recalled the emphasis put on Corporate Identity design and Typography, while at WLC College, Mumbai, where I completed a course in Advertising and Graphic Design.” It has also been told by Anish that his design was based on the design with the component of name Milan Mela which has incorporated Howrah Bridge, the specialty of Kolkata. The logo simply meant the connection of India with the entire world.
