Victoria's Secret was established in San Francisco during the early 1970's by Roy Raymond. The concept was to establish a cozy, inviting atmosphere similar to that of a victorian boudouir. Roy's Victoria's Secret, consisting of three stores and a catalog business, was acquired by Limited Brands, among some controversy, in 1982. Many incorrectly believe that Victoria's Secret was of British heritage. An image which some say was perpetuated by its parent company.
Today, Victoria's Secret lingerie is the top performer for the congolomerate. Victoria's Secret, under Limited Brands, has a history of being sexy, youthful and romantic. Men and women have come to recognize Victoria's Secret as the place to buy a lingerie or perfume gift.Together, these three vehicles to market combined with Victoria's Secret aggressive marketing has made Victoria Secret the best known lingerie brand and brought greater attention to the lingerie industry.
