There are several advantages to pen and ink sketching that make it one of the most popular techniques for retail advertising. The sharp contrasts of black and white reproduce to much better advantage than softer effects on newspaper stock of paper which is inclined to be absorbent. Also, the clear-cut quality of the lines is most effective for showing the details of a garment, and the sharp contrasts in values lends force to an advertisement and commands the attention of the reader.
